What is Search Engine Optimization
Search Engine Optimization is also called SEO, which is being used to increase the quality and quantity of traffic for your website to have an organic search engine results. But also, SEO cannot be done quickly; it will be months before you will be able to see the results of SEO work.
What Are The Traffic Of Search Engine Optimization
For you to understand what SEO is, we should also talk about the traffic.
Quantity Of Traffic
Not all traffic means if good traffic, meaning, by setting up your SEO to the right audience right keyword, you will be able to gain traffic that is right for your website, which means these people will have a higher chance of conversion rate for your product.
Quality Of Traffic
Not all traffic means if good traffic, meaning, by setting up your SEO to the right audience right keyword, you will be able to gain traffic that is right for your website, which means these people will have a higher chance of conversion rate for your product.
Organic results.
This is the traffic that comes to you naturally, meaning that you didn't have to pay ads for them to go to your website they manually search the site or using the keywords that are being focused on your website. Because of good SEO, the SERP ranking that you have is high, leading these people to your site.
Types Of Search Engine Optimization Techniques
White Hat SEO
This type of Search Engine Optimization or SEO Techniques focuses on the human audience, optimization strategies, techniques they follow the search engine rules. This type of SEO is much harder and will take more time to see the results, but this will be much more worth it in the long run.
Black Hat SEO
This type of Search Engine Optimization or SEO Techniques focuses on the search engine rather than the human audience. They have aggressive strategies and techniques which will rank your website faster than the White Hat SEO, but this type of SEO can penalize your website and can be detected by search engines, and you will be back to square one.
Gray Hat SEO
This type of Search Engine Optimization or SEO Techniques is a combination of White Hat SEO and Black Hat SEO.
Types Of Search Engine Optimization
On-Page Optimization
This is the process of optimizing the individual pages of the website pages in order to rank higher and get quality and quantity traffic. This refers to content and HTML source codes of each page of the website.
Off-Page Optimization
This is the process of optimizing the providing link to another website to go to your site. Meaning we are copy and pasting our links through comments and adding the website to online directories. But also, we can do internal links meaning adding a link from a page of your website to go through another page of your website.
Final Thoughts
SEO is essential to gain traffic to your website, which will reduce the cost of thousands of dollars through paid ads. Don't get me wrong paid ads are also a huge impact when it comes to sales, but its also having organic traffic/sales can make a massive difference if you will be getting a white hat SEO freelancer.
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